Website Launched!

Well it’s only taken me something like 5 months to get everything pulled together (like my act), but today, I finally did it.

WE HAVE LIFT OFF!!!!

Yes that’s right, I, Stephanie Davis of Houston, TX have hit the “Publish” button on my website. No longer will people see an “Under Construction” sign. Instead, they will be greeted by my happy milk box, courtsey of Mr. Gene Laundry. (Did I mention how awesome the little box looks?)

I think my page looks a little rough as I am no designer at all, but you know what? It’s up. It’s completed; It’s a starting point; and that’s something to be proud of.

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So Much Has Happened

Let’s just kick this right off by saying I MADE MY FIRST SALE. Okay now I’ll follow that with this: it’s my only sale to date. Okay great, moving on to the story.

My first sale came easy enough. I posted a picture of lovely cookies to Facebook. A friend showed interest and ordered cookies for her office– 50 people. Wow! She also was interested in getting some for Thanksgiving. So arrangements were made, ingredients purchased, and baking commenced. I can honestly say that I lost sleep over this order as I was up last baking cookies, and I was up early the next morning baking brownies. Overall, I think everything looked great!

So this all went well, and I felt good making my first sale. By this time,  a friend had even made me a handful of business cards to go along with this order . (Thank you!) And that was it. When I dropped the stuff off, I was told it looked and smelled good. I thought so too as my car smelled like brownies for two days. But then, there was silence.

I called about a week later asking if I should still bake for Thanksgiving and was told “No, don’t worry about it.” Hmmm… Was my stuff bad? Did it not look good? Were the cookies too small? Did I overcharge? Was I about to overcharge? Did they not have the money? Did their plans change? And why have I still not recieved one email from anyone at that office in response to my product? So many more questions, but these are my top questions.

So I discussed (or attempted) this with my boyfriend, the alleged finance guru. Let’s just say that didn’t go so well. I discussed with a lady at work that loves to buy cookies. I discovered that perhaps I was overpricing my cookies, but not by much. Just about 30 cents too much. Doubling the orders for the same price would solve the problem too. Either way, everyone would win.

Now, a call to action– As it stands now, I will bake cookies, brownies, or cupcakes for you. I will charge you $10 for two dozen for any of it. I’ll even find a way to ship it if you want. I’ve been given a few ideas to get my name out there, but I’m starting to understand why some people excel while others decline. I have a new appreciation for small business owners and other home bakers. So I’m off to go bake something that should be amazing all the while hoping someone with a love of sweets and a small bankroll decides to order some of my awesomeness.

Stephanie

stephanie@goodwithmilk.net

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Let’s Catch Up

Saying I’m behind on things (like this blog) is like saying fish live in water– it’s a way of life.

So today, instead of talking about my most recent cookie fail, or those really tall cookies I made (we’ll discuss them later), how about you just grab your favorite milk and cookies and get comfy while we catch up.

First, September 1st came and went, and guess what? I was behind in being prepared. Anyone surprised? I am, and I’m not at the same time. To make it up to myself, I decided to sell stuff for Halloween… but seeing as I have no idea how to market myself or what I should be marketing that plan is falling through too.

I’m also still missing items on My (Updated) Preliminary Checklist:

  1. Decide on product COOKIES
  2. Name company GOOD WITH MILK
  3. Buy business cards
  4. Buy business equipment (i.e. more cookie sheets)
  5. Price check the competition
  6. Figure out product pricing (per cookie/dz.)
  7. Host an “Open for Business” party
  8. Tackle packaging options
  9. Tackle product labeling
  10. Make a sale

The next step I figure is to really get my act together for Christmas, otherwise, this will never turn me even the slightest profit. It’s no wonder so many businesses fail. This stuff is hard! But let’s move on.

I’ve been given a baking challenge. Now generally speaking, I’m a cookie girl. However, I like desserts in general. I have even been known to bake birthday cakes as the need has arisen. The best was the lemon cake with lemon glaze icing.  The worst of the inch think red velvet. It was supposed to be shaped like an armadillo a la Steel Magnolias, but it was so flat that I just iced it and called it a day. And speaking of birthday cakes, here’s my challenge:

Full Image

Someone has decided this is the cake they want for their birthday. Obviously the cake maker, Chocmocakes, is very artistically talented. I should also point out that I have NEVER USED fondant, but I like a challenge. And hey, if this works out, maybe I’ll start being a cake girl as well. My hope is to have the first test cake ready to eat by Tuesday night for my weekly quiz night.

And in between cursing the heavens and the person responsible for this request, I will also be plotting my way to record* sells come this Christmas. I have a basic idea of what I’m going to do, but I always like suggestions. Whatever I decide to do, in due time, you can read all about it here. I think aside from buying myself some new cake pans, I will also try to tackle this business card idea again. Perhaps this time next week I will actually have something to pass out to friends and family.

 

*Selling anything

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Good With Milk’s New Email

Since I’m blogging everything about Good With Milk, here’s a short note about a major update.

I have a BUSINESS EMAIL!!!! Alright, alright everyone. Calm down. 

As you may recall I posted this about a month ago:

My (Updated) Preliminary Checklist:

  1. Decide on product COOKIES
  2. Name companyGOOD WITH MILK
  3. Buy business cards
  4. Buy business equipment (i.e. more cookie sheets)
  5. Price check the competition
  6. Figure out product pricing (per cookie/dz.)
  7. Host an “Open for Business” party
  8.  Tackle packaging options
  9. Tackle product labeling
  10. Make a sale

Perhaps you’ll notice as I did that I missed one key item. At some point, it occurred to me that I had no business email, and “get email” never made my checklist. Well this oversight would not do for this budding cookie entrepreneur. Thanks to Google, I am now ready to receive all the email you could possibly wish to send! From now on, I am goodwithmilk@gmail.com*. May the emails commence.

PS– It will officially be legal for me to sell baked goods Thursday! Perhaps I’ll make my first sale then.

*UPDATE: Thanks to a suggestion made here, I have now changed my email (and bought a domain). I will now go by stephanie@goodwithmilk.net. Kinda catchy isn’t it?

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The Peanut Butter Experiment

Back at Christmas I had this great idea: I will bake cookies for presents! This plan mostly worked. I made up a batch of light lemon cookies for a couple of ladies and black and white cookies for the office gift exchange. Everything was a hit. Then I decided to make peanut butter cookies. Funny thing about these cookies, their intended recipient decided that visiting family during the holidays was more important than awaiting the arrival of my personal gift. I suppose she was telling the truth; however, her untimely departure from town left me stuck with extra peanut butter and endless jokes from my boyfriend during every trip to the grocery store. “You need more peanut butter? Oh that’s right you have 3 huge jars don’t you?” I swear it was an exaggeration, but still he had a point. Baking had to be done!

Finally, I got around to it. When this idea originally popped into my wee little head, I thought I needed to find THE best recipe ever. And I did (it told me so online). The comments suggested using a whole jar of peanut butter (hence the overabundance residing in my pantry), and I thought that was the most brilliant idea for creating my masterpieces. My thought process was if a little is good, a lot has to be better, and I wanted these cookies to taste so much like peanut butter that a person does a double take upon first bite. My plan could not be better.

Now I moved to step one: follow the recipe. Done, right down to using one whole jar of peanut butter (the smaller size of about 18 oz.). Everything seemed to be going well at this point so I baked those little suckers and off we went. 10 minutes later, we were in cookie heaven. My first lesson from this experiment, I NEED a cookie dropper to keep size consistent. Small cookies baked the same as larger, but the varying sizes really bugged me. Besides, if I ever plan to profit from these, who’s going to want my mutant bunch?

Aside from looks, taste is everything right? These cookies tasted… exactly like every other bloomin’ peanut butter cookie. You have no idea have disheartening this was for me. I was really hoping for “Wow” and “OhMyGod,” but alas it was once again “WTF?” Of course my boyfriend still ate them. Big surprise. I swear if it comes out of my oven, he’ll eat it. (Actually I love this about him, but that’s because I like the ego boost.) So we divided the cookies between us and snacked merrily for days.

A few cookies even made it to my boyfriend’s work where he discussed my problem with his deli manager and discovered a substance called peanut extract. Apparently a few drops of this and all the world will be right. Even better, the gentleman had some extra, and so I received my first gift as a baker– peanut extract. I couldn’t be happier, but another batch will have to wait a bit. I can’t justify filling my pantry with more peanut butter right now.

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The First of Many Experiments

Back at the end of June, I decided to finally bake something with mint chips. My boyfriend and I both really like mint and chocolate, so I figured it would be a no-brainer. First, let me just say that my biggest mistake was thinking. But more on that later.

So, I had mint chips. “What should I do with these?” Well the only things I could think up were cookies or cupcakes, but this is probably just because I’m not super inventive with recipes. Ultimately cupcakes were chosen. Why? One– because I only had cocoa powder and all the recipes for cookies called for melted chocolate (and I hate going to the store for one ingredient). And Two– I bought the most wonderful dessert carrier a while back from Tupperware. Okay so the dessert carrier is a silly reason, but I love showing off its versitility: flat smooth side for sheet cake on one side and holders for 18 cupcakes on the other. Did I mention it’s Calypso Blue? Makes me wanna dance.

Alright, so cupcakes it is. At this point, I have done almost all the thinking needed to make this experiment fail. Like I said, it was my biggest mistake. Since I had “thought” about what to make instead of just making something, I suffered one of my baking fails.

 As luck would have it, the cholocate cupcake batter was AMAZING. I will forever use it. However, it called for one cup of boiling water. This is where things went south and fast. With the addition of the water, the batter was now warm,so adding most of the mint chips was a bad move. They started to melt into the batter. Also, I did not realize that chip size makes a difference. (It does.) All my regular sized chips sank causing each cupcake to have a mint layer in the bottom. On top of the that, I discovered the more chips in a cupcake, the more likely it wouldn’t bake right. Some cupcakes had only a little muffin top over the chips. Some cupcakes collasped in on themselves. Aestheticly speaking, this was almost an entire baking failure. These cupcakes needed help. ICING TO THE THE RESCUE!

Once again, I did some “thought” something sounded like a good idea. I really should give it up as a pastime. But moving on, I iced those suckers. Check the gallery for that series of quirks. I was fairly embarrassed by the whole episode of baking and icing, but it was done. The only thing left to do was to get someone to eat these creations. Yay for co-workers!

The following morning I packed up only cupcakes that I could bear the public witnessing, and off to work we went. Great feedback! Everyone noted the same thing of the chips in the bottom, but the dessert was a hit anyway. Several people went back for second helping God bless’em.

So with this first experiment I learned so much that I will note for future use. Chip size matters. I need more muffin tins. Using a ladle (for the batter) causes a mess. Plastic bags and icing don’t mix well. Mint chips do not currently come in a smaller size. I’d say this was a good learning experience.

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Hello world!

Well hello person that took time to stop by!

You have discovered my first (hopefully the first of many) post to my blog. My goal with this blog to document my foibles and successes of my attempt to run a small baking business. So far, I’ve found the first baby steps so daunting.

How does one set about doing this business thing? We make a list. Okay, not everyone is a list maker, but I am.

My Preliminary Checklist:

  1. Decide on product
  2. Name company
  3. Buy business cards
  4. Buy business equipment (i.e. more cookie sheets)
  5. Price check the competition
  6. Figure out product pricing (per cookie/dz.)
  7. Host an “Open for Business” party
  8. Tackle packaging options
  9. Tackle product labeling
  10. Make a sale

Okay. List made. Now to start checking things off. This is where things start to get complicated.

My (Updated) Preliminary Checklist:

  1. Decide on product COOKIES
  2. Name company GOOD WITH MILK
  3. Buy business cards
  4. Buy business equipment (i.e. more cookie sheets)
  5. Price check the competition
  6. Figure out product pricing (per cookie/dz.)
  7. Host an “Open for Business” party
  8. Tackle packaging options
  9. Tackle product labeling
  10. Make a sale

To assist me, I have technically hired my boyfriend and his finance degree to advise me on the monetary issues as money is not my strong suit. Wish me luck. First official sales day is September 1st, 2011 when the new Bakers’ Bill goes into effect as law. Looks like I’ve got a few more things left to check off.

Steph

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